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10 Things About the Pandora 20th Anniversary Launch

10 Things About the Pandora 20th Anniversary Launch

The Pandora 20th Anniversary Collection launched this week, here is what we’ve learnt so far…

1. The hype is real

I saw someone comment on @theofficialpandora IG that: “The hype is real”, which made me smile although I am fairly sure they were being ironic. However, for collectors I think the hype is justified.

The Australia eStore sold out of the first Pandora 20 charm in just 4 minutes! The UK eStore launched the charm online at midnight and was already sold out by 9am. Meanwhile the US eStore sold out early in the day on the 20th January. Stock became available again later in the day but then sold out again minutes later! What do you think, do you buy into the hype?

2. You have to stay up late

The embargo set by Pandora was for 11pm GMT on the 19th. I deduced that it was very likely that the first charm would go on sale at midnight from previous launches and promos. Online seems the best way to buy the charm maybe with a store as a backup if it sells out online quickly. In Australia it was up at 9am because of their time zone. Were you up at midnight fighting with your keyboard?

3. You need to be logged in

OK, so I don’t have a computer degree or anything like it, but I run a blog and spend a fair amount of time on the Pandora website looking for info. I have to say that this charm was not easy to find. Because I had the code number I was able to enter that into the search and it came up. A friend said she typed in ‘Strawberry’ into search and the page came up. Once I had purchased the charm I went to sleep, but others who were experiencing difficulties discovered the charm is visible if you are logged into the eStore. Essentially this charm is for Pandora Club members so you have to logged in to see it. Pandora sent an email at around 6am UK time to inform Pandora Club members of the release of the new Strawberry charm. It would sell out three hours later.

4. Stores are limited to 10 charms

This info came from a reader who was told this by her local manager. But I haven’t been able to confirm if this correct worldwide. I would be interested to try and list the “selected stores”. I already have info on the three stores in the whole of South Africa and the four stores in Melbourne. If you were fortunate enough to purchase the first Pandora 20 charm in store, please let us know the location in the comments.

5. The Strawberry was the first Pandora charm to be released.

This was a new Pandora fact for me and it looks like it will be an interesting year for Pandora facts and figures. I managed to find an original Strawberry for sale on a Facebook group so will be comparing the two at a later date. Do you have the original Pandora Strawberry charm in your collection?

6. It’s going to be an exciting year

This is the word that comes up the most in the comments. Exciting! The Pandora buzz is back and most collectors are excited again. Quarterly reports from Pandora have spoken about reengaging with the fan base and collectors and I have to congratulate them on taking the first step. This year is going to be an incredible year for the Pandora charms community. What more would you like to see from Pandora in future years?

7. The charm is a reasonable price

I am happy that Pandora have not cashed in on this limited opportunity. Fans are not being held to ransom for an overpriced charm. Prior to launch I had the prices in a few currencies but not the main four of USD, GBP, AUD and EURO. For example I speculated the Strawberry charm would retail at €35 or €39 Euro which I mentioned in the comments after 11pm on the 19th January. Yet it was available for just €29 which was a pleasant surprise. Other currencies had similarly reasonable prices. What do you think? Does the Strawberry charm represent good value?

8. We should get a certificate

I have not received my charm yet so I cannot confirm that I have a certificate. My main reason for wanting one is for photographs. The Pandora 20th Anniversary charms are not numbered as some had hoped and the certificate will not be linked to the charm itself by number. Some people have said they did not receive a certificate and that Pandora did not produce it in their country. This decision seems to be a bit disjointed of the company. Did you receive a certificate along with your Pandora Strawberry charm?

9. People have started writing poetry

One of our readers was so moved by the Pandora 20th Anniversary Collection that she turned to verse! I pinned her comment on the Strawberry blog post as it is the first time we have had a reader submit a poem and I hope it won’t be the last.

10. You can blame Dora

View this post on Instagram

It was Dora! #dracomalfoy #dora #itwasdora #avpsy #blamedora

A post shared by Rps And Shit (@shingekinosociallife) on

A hashtag has been stated by one or two (I can’t claim it has gone viral) on IG saying that they are blaming me for their Strawberry charm purchases. They were definitely not going to buy one but the aforementioned excitement got to them #blamedora

We will be keeping you up to date with the 20 year pieces month by month. There will be a date alert a few days before and a reveal an hour before, as there was the first time. Please do not post information about upcoming charms in the comments.

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Mel
Mel

Do we know what time in Australia the next charm will be released? I missed out on the strawberry, so am really hoping I can get online when they are released and get one this month 😁

elisabetta cecconi
elisabetta cecconi

Looks like I’ve been quite fortunate! I purchased my strawberry in one of the selected stores indicated on Pandora official site, the nearest to my home: Pandora Store CC I Gigli Campi Bisenzio (FI) ITALY… I ran to buy it on Jenuary 22th and I feared not to get in time, but actually there still were some when I came again some days later… however I haven’t got the certificate…

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elicecconi
Mary Cosgrove
Mary Cosgrove

I love this idea. I’m a huge collector. Just today I posted on instagram Pandora’s top 30 rarest and hardest to find charms. I was very lucky to find these charms as I’ve only been collecting sense May 1st 2018. Please check them out on Instagram. Picking up my strawberry in the morning after making many many phone calls. And yes I do have the first strawberry. Pandora_dreams_bymary.

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Pandora_Dreams_ bymary
sherry packer
sherry packer

I just saw a post on ebay for the next charm in the Pandora 20 collection. The charm is a [modersted]. Have you seen / heard anything about what comes next ?

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sherry packer
Nicola
Nicola

I got mine and it’s so cute really glad I got my hands on it. I do get nervous with how limited they are know. Pandora put a list on what uk stores are having the charm, lucky for me the fosse park store is having them if I fail to get it online.

Andrea
Andrea

this strawberry is very beautiful 😍

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Jennifer
Jennifer

I was able to pick one up at my local store and it didn’t come with the certificate of authenticity like everyone else got. Instead they gave me a card which I’ll try to post but it’s not nearly as nice as the other one

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Gunay Javadova
Gunay Javadova

I wish to see the two tone clutch charm 👛

Strawberry
Strawberry

In the Netherlands you can still buy the Strawberry online. You can even buy more than one.

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Jackie Oz R
Jackie Oz R

I know one store in Sydney was allocated 6 beads in total. And there were only 5 stores in Sydney that received it at all, 15 in the whole country. I like the idea, but the very low availability in Australia is disheartening (considering there is practically a Pandora Concept store in every suburban shopping centre in Sydney).

Mel
Mel

I also wondered why Australia sold out so quick, like whether our online store just didn’t get as much stock or something. Most other countries seem to go online at midnight, but I was checking for hours and even again at 6am and nothing. I think some mentioned it was online at 8am or 9am? It is disappointing when you try so hard, but don’t get one. The closest store to me to get stock is 5 hrs away, so not possible to visit unfortunately and they said they sold out at 9:10am in store. So seems to be very… Read more »

Jackie Oz R
Jackie Oz R

Hi, when it sold out on the Australian estore, they put up a list of the stores that received it. I was told it would be the same stores every month. You can still go on the estore and search “strawberry” and the list is there. I found I couldn’t get some of the stores on the phone to check if they had stock, so I had another store check the stock levels in the system. It helped a lot, as I was able to ask my hubby to high tail it to the Pitt St store. Any store can… Read more »

Mel
Mel

I was wondering if it would be the same stores that would get them each month or if additional stores would get it. I don’t have any stores near me that got them this month, so I am really hoping I will be able to get them online each month. I did try calling several stores that were showing stock, some said they didn’t have any left and that the stock levels were incorrect and some had some in stock, but they wouldn’t accept payment over the phone, so I wasn’t able to get one that way. It’s really helpful… Read more »

Mar
Mar

London got 2 stores. And the population is like over 8 million.
They need to make more for everyone

Linda
Linda

I absolutely love that Pandora is doing this! I think that the hype is very real! I am in love with my little strawberry charm! I do have a question for you: When you say Pandora Club, is that the same as having an account (ie log in I’d and password) on the Pandora e-store to place an order?

Thanks for al you do! (And I think the #blamedora movement is only just beginning)

Linda

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Maria Ramos
Maria Ramos

Eu amo pandora gostaria muito de ter uma mas nao posso comprar meu sonho

Maria Ramos
Maria Ramos

I love pandora bracelet

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1976
Rossella
Rossella

Ciao Dora
il mio charm fragola è arrivato oggi. È davvero carino: piccolo con dei bei dettagli ossidati. Non posso fare il confronto con il “vecchio” charm fragola perché non lo possiedo. Insieme al ciondolo ho ricevuto anche il certificato.
Adesso sono curiosissima di vedere il charm di febbraio.
😘

Deborah Craig
Deborah Craig

I ordered mine at the stroke of midnight East Coast Time in the US, which was 10 pm here. My charm arrived today, with the certificate. I, for some unknown and unfathomable reason, did not have the original strawberry. I have the subsequent strawberry charms, but not the original. So I immediately went into the Poshmark app to get the original. It will be here Saturday. I have a loose plan to use the two together, on an O pendant maybe, separated by a red Murano. The anniversary edition is small, like the charms used to be, with great detailing.… Read more »

Pamela Mckenzie
Pamela Mckenzie

My plan was to go into the store and buy one and if they didn’t then buy it online. But as you can see it sold out so fast that on my way to town it had already had sold out. So when i got to the store the sales assistant didn’t know what i was talking about and was trying to look it up on the computer. She kept telling me she thought they didn’t get them in. At this stage i felt my heart falling out my body and i also didn’t know that they was the only… Read more »

Perla
Perla

I got my charm today and it’s lovely! I received both the certificate and the charm in a bag and they also added a box. When I tried to purchase it, I type limited edition in the pandora website and it was the first item to come up. I stay up late and couldn’t let this pass. Can’t wait for the next one to come out.

Jai
Jai

I do hope they stick to either silver or two tones charms. I plan on making a separate bracelet with these charms and I would love them to match.

Lili
Lili

I think that now we need a special bracelet to put the special charms! Wouldn’t that be awesome?

Pamela Mckenzie
Pamela Mckenzie

Yeah i agree with you on this one smile i am doing a 2020 charm bracelet. I was hoping that during 2020 they would have a free deal for one. But if they make a 2020 bracelet it would be wonderful. I was talking to a few girls who said they are celebrating 20 years so they should put out 20 items. Like you have your 12 charms then you could do a bracelet, a storage case, a coffee cup, tee or something to make it up to 20. Would be cool

Pandora Panda
Pandora Panda

Hi Dora, I love to see the excitement surrounding Pandora again! I’ve been collecting over 10 years so I already have the strawberry and the rumoured February and March charms. I will pass on getting duplicates of these and leave the stock for the people that do not currently have these ones. I was surprised too over the reasonable prices. In Canada my strawberry was originally priced at $29 and the new release is listed at $40. That’s reasonable considering inflation, etc.
I’m hoping for some two tones!

Danielle
Danielle

Hi I managed to purchase one from the fosse park store after missing out online which I was gutted about. Tried my local stores who didn’t receive any stock but they advised I try the fosse park store who told me they had received 35 of the charms in total.

Charmingly Baroque
Charmingly Baroque

I am really excited about these charms! Definitely, brought back some hype. I wasn’t sure I was going to buy them all, but they are so reasonably priced that it might be hard to turn down. Lol. grin

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Charmingly Baroque
Flying.Piggy.28
Flying.Piggy.28

OMG! Only 20charms for AU estore? No wonder I manage to add into cart but failed to check out! No wonder the SA told my husband that he is very very lucky to grab one for me coz they have very very limited stock! I absolutely agree that this is going to bring back Pandora fans especially me, I was kinda disappointed with past 1 to 2 years launches but now I believe they will come out more surprises to all of us! Can’t wait to know more !! I really hope I’m able to collect all the 12 charms,… Read more »

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Flying.piggy.28
Pamela Mckenzie
Pamela Mckenzie

Yeah i got into the Adelaide store around 9.30am the lady had no clue what i was talking about when i asked for the 20 Strawberry that was on offer today. She told me she didn’t think they got them. looked on the computer couldn’t find it said she would ask the manager as she thought it may only be in some stores. Manager came out with a bag looked like it had about 15 to 20 in it but i was the first one to get one. I even said to the manager they sold out online so quick… Read more »

Flying.Piggy.28
Flying.Piggy.28

Wow! Congrats!

I’m glad that at least I’ve been hearing many of Pandora fans managed to get one.i really curious how it will turn out in Feb release. And will Pandora increase the quantity for subsequent months release..hmm.

Pernille
Pernille

Haha such a lovely post! I love prolonging the excitment of the charm because #thehypeisreal and #blamedora is just too funny!!

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pernille_elgaard