Macy’s x Pandora

Pandora joins the Macy’s parade!

Pandora announces a nationwide rollout in the U.S. with their partnership with Macy’s.

The five shop-in-shops at Macy’s that Pandora launched in November 2021 were such a success there are now plans to expand to approximately 28 additional locations in the U.S. throughout 2022!

Pandora is the world’s largest jewellery brand and it makes sense that they should find a home at one of the most popular stores in America, Macy’s.

Five Pandora shop-in-shops were launched at Macy’s in November 2021 at Dallas, Houston, Garden City, NY, and Atlanta locations. After receiving a strong customer response to the soft launch, Pandora has announced that the partnership will expand from five to approximately 28 additional U.S. locations this year.  

As one of the nation’s premier retailers, Pandora values Macy’s as a strong partner to increase brand accessibility in the U.S. and accelerate our footprint growth. We share a customer-focused culture, and we are confident we will continue to achieve our ambitious growth goals in the market through this partnership aligned to our strategic network expansion efforts.

Luciano Rodembusch, President of Pandora North America

The partnership with Macy’s supports Pandora’s long-term growth ambition to increase market share and double revenue in the U.S. compared to 2019 through fuelling brand momentum, enhancing product offerings, driving strategic network expansion, and building out a superior omni-channel journey and fulfilment. The U.S. is the brand’s largest market and as Macy’s is a destination for jewellery purchases this partnership will offer Pandora’s customers more purchasing options.

Macy’s is a destination for jewellery purchases from affordable to high end. We are thrilled to partner with Pandora to expand our jewellery assortment and offer customers more exciting hand-finished jewellery and specialty options to help them enable their personal style.

Jeff Gennette, CEO of Macy’s, Inc

Although I don’t live in the U.S. I think the partnership between Pandora and Macy’s is a great idea. I would especially love to see some Pandora balloons at the Macy’s parade! Imagine a large Pandora bag with cute character charms bursting out… or giant Disney or Marvel charms. That would be awesome!

What do you think about the Pandora and Macy’s partnership? Are you based in the U.S? Would you shop at a Pandora store in Macy’s? Share your thoughts with us in the comments below…