New Pandora Brand Ambassadors
Three new Pandora Brand Ambassadors proudly display the upcoming Autumn 2021 Collection, Wearing Occasions.
Also known as ‘Pandora Muses’ the new ambassadors include models Precious Lee, Cici Xiang and Gossip Girl star and pro-skateboarder Evan Mock.
The new ambassadors will join the three existing muses: model Georgia Jagger, artist Tasya Van Ree and actress, artist and dancer Larsen Thompson. Pandora will officially announce the new faces along with the released of the Autumn 2021 Collection on Thursday 29th July 2021.
The Pandora Autumn 2021 Collection includes beautiful pieces in the Wearing Occasions range which offer new ways to wear Pandora charms. These new jewellery items include new bracelets, key rings, hoop earrings and bag clasps which can be customised and worn on handbags, cosmetic bags, luggage and more.
“We tell our personal stories through our charms and how we wear them, whether on our wrist, neck, ear or beyond. These new unique styles take our charms to unexpected places.”
Francesco Terzo and A Filippo Ficarelli, Pandora’s VP creative directors
The muses will appear in Pandora’s new Wearing Occasions advertising campaign, directed by filmmaker Barbara Anastacio and styled by stylist and editor Gabriella Karefa-Johnson.
Discussing the new Pandora Ambassadors, Gabriella Karefa-Johnson said: “Working with the six global Muses was really enlightening and pushed my creative process. I’m always about getting to know my subject because what you wear is an expression of who you are. I thoroughly researched each of the Muses; I found out what they love, what they are passionate about and what they want to put out in the world through their own imagery. I tried to recreate that in the jewellery I chose for them.”
The marketing campaign comprises filmed diaries which begin in New York with Evan Mock and continue on an afternoon drive through LA to meet Georgia Jagger. Each diary demonstrates how each muse wears their Pandora Wearing Occasions jewellery.
First introduced in 2019, the Pandora muses are a global collective of famous faces, models, artists and activists who act as ambassadors for the brand. The muses represent Pandora’s “core values of inclusivity and self-expression” and work with the brand to support new collection launches, events and campaigns.
Previous Pandora muses have included model and Unicef ambassador, Halima Aden, actress Nathalie Emmanuel and now editor-in-chief of Vogue China, Margaret Zhang.
Talking about the new Pandora Autumn 2021 Collection, Terzo and Ficarelli said: “The Wearing Occasions concept is a tool to become your own stylist, to be creative and create a unique look. There are endless possibilities to express yourself and your emotions, and to tell a story. You are free to be yourself.”
