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New Pandora Store Design, Logo & Packaging

New Pandora Store Design, Logo & Packaging

Enjoy a peek at the first Pandora store redesign plus new logo and packing!

New Pandora Store Design, Logo & Packaging

Part of Programme Now includes a fresh new store design, logo and company purpose.

The new Pandora store design has optimised store layout for intuitive customer flow and self discover. The beautiful new store includes modern gallery windows and interactive customer areas such as a charms bar, gifting area, engraving station, self discovering area and treasure tables.

pandora Designed Concept Store at Fosse Park new store 2019

Pandora stores will be start to be renovated during 2019 and the first store to open was in Shanghai. Further stores will be planned based on the results.

New Pandora Store at Fosse Park

One of the first redesigned Pandora stores is in Leicester, England.

One reader was fortunate enough to visit the first renovated Pandora store in England. Besides enjoying the new store experience, she was also able view the gorgeous new Autumn 2019 Collection. Plus she was surprised to see the UK exclusive Beautifully Different range and the China Exclusive Peach Blossom Collection.

Even if you are in the UK it still may be a long distance to Fosse Park in Leicester. However there is a chance that you can call the store and ask them to send products to you. To do this you would need to purchase a e-gift card and call the store with its unique number to make the purchase.

I strongly recommend that you call the store before buying the e-gift card online to check that they will be able to do this for you. Click here for details of the contact number of the store or direction on how to get there.

New Pandora Logo, Packing & Company Purpose

As part of the Project Now, Pandora have redesigned their logo. The new logo design is fresh and clean with a more circular ‘O’.

pandora new logo 2019

The newly designed logo marks the start of Pandora’s branch relaunch will will take place on August 29th. Pink will feature prominently in Pandora’s campaign and they are literally set to paint the town pink in LA next week! I have to say that the shade of pink looks very similar to the one that I have used on theartofpandora.com since October 2016. But imitation is the best form of flattery 😉

pandora new logo 2019

“We give a voice to people’s loves – Passions, People & Places”

Pandora’s new company purpose

The new Pandora packaging will be released after the new brand launch on the 28th August. Although it it already in use at the new Pandora store in Fosse Park and we have some pictures courtesy of Sam Mullaney.

What are your thoughts on the newly designed Pandora store? What do you think of the new logo and packaging? Share your opinion in the comments below…

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Nicky
Nicky

Pandora new design is very feminine. As a male who buys pandora for myself and my partner 🏳️‍🌈 you are really closing off the unisex market. Pandora should open the market up because you would make so much more money. I love the link bracelets but the charms are just tack… I buy my charms from Links of London for the Pandora link bracelet 🤣

Instagram
Nickyfoxpreston
Dora
Dora

Hi Nicky,

Thanks for your comment. This is just a Pandora blog, I don’t make or market the charms. I don’t sell charms, therefore I don’t make money from it. I am happy that you have found a solution to your predicament.

Have a great day,
Dora
💗

Andrea
Andrea

I don’t like it, looks cheap!

JjnAZ
JjnAZ

Have to see! Not fond of grey and pink is a personal joke with me…More Pink!!! So loved the old and will conform, LOL. Change is usually good. Stores look lovely.

Dora
Dora

Hi JjnAZ,

Thanks for the comment. If the AZ in your username stands for Arizona then you will have a long way to go to have a see. This store is in Leicester, UK lol

I am not too worried about the packaging, as I mentioned I often buy online and have them send it in pouches or plastic bags to save postage and save the environment.

If it draws more people into the stores I think it is a good thing.

Have a great evening,

Dora
💗

JjnAZ
JjnAZ

Dora thanks for reply. I was in our store and they will redesign here as well. I did assume all P stores would be the same color trends and themes. Would love to be there and see yours and maybe some day! Very lovely and spacious with a contemporary movement. Can’t wait to see what is in store for us! Purchased a lot from Fall collections today and beautiful. Thanks for all the time you take to keep us informed. Also I do the same with in store packaging and sometimes tKe my cloth pouches with me👌

Dora
Dora

Hi J,

That’s a relief, I thought you were flying over just to visit the new store. It’s not my local store. Someone tripped us off about it on this blog. I am happy you are getting a refit there as well, I heard only 500 stores worldwide in the next year.

Also, happy you like the Autumn collection. What did you get?

Have a great weekend,

Dora
💗

JjnAZ
JjnAZ

I did my bracelet for Fall in pink decorative leaves 2, pave leaf charms 2, sparkling leaves dangle, pink murano leaves charms 3, lucky ladybug dangle, sparkling mushrooms dangle, and luv all! So 10 in all and made gorgeous bracelet! Love all the P ladies in our store in Scottsdale.

JjnAZ
JjnAZ

I really wanted that acorn dangle and it hasn’t arrived in our store😐but did enough damage to my wallet.. luv Fall 2019!

JjnAZ
JjnAZ

I think I lost my typed message. Hope not a duplicate that follows. You asked and I bought 10 charms! Pink decorative leaves 2, pink pave leaf charm 2, 1 sparkling leaves dangle, 3 pink murano glass leaves, 1 pink ladybug, 1 sparkling mushrooms dangle, gorgeous bracelet!

Dora
Dora

Hi JJnAZ,

Thanks for the comment. Your new bracelet and the new autumn charms sound lovely. I am away on vacation a the moment, so haven’t taken the leap into Autumn yet. Hoping to do so soon.

Have a great day,

Dora,
💗

Stephanie
Stephanie

Oh man, I hope I like all these changes. I definitely like the old packaging better. The stores are so beautiful now. I’m not loving the store designs either. This looks more modern, but it was so classy before. Which is what I liked. Oh well. I sure hope they keep their moments charms similar and don’t try to completely revamp all that as well.

Dora
Dora

Hi Stephanie,

Thanks for the comment. I think one important aspect of the Les store layout is allowing customers to engage with the product at different “touch points”, I think it will make the experience more pleasurable.

Have a great day,

Dora
💗

Sheila
Sheila

Wow – this all looks very exciting!! Wonder when we will see this in Canadian stores? Lots of changes and new items to look forward to in Fall…..better start saving

Dora
Dora

Hi Sheila,

Thanks for for the comment. Yes, definitely exciting time arrow

Have a great day,

Dora
💗

Xindeh
Xindeh

Oh no.. it seems like I’m the only one that isn’t excited for the new colour scheme! It makes Pandora less classy sad but hearing that Pandora is finally refocusing on the collectors makes me excited for future collections! I hope they can reignite the passsion long time collectors have!! Thank you Dora for the news!!

Instagram
xindehpandora
Dora
Dora

Hi Xindeh,

Thanks for your comment. Making everybody happy all the time is an impossible task smile Maybe you will like it more when you see it in person arrow You are correct about the end product though, that is what the collectors are looking for 👀

Have a great weekend,

Dora
💗

katherine
katherine

Engraving station? Will they have in-store engraving? On what? I’m intrigued!!! Can’t wait to see more smile

Rie
Rie

Engraving will bring up sales for sure!!

Dora
Dora

Hi Rie,

Yes, a company in the UK called John Greed was doing engraving previously but they stopped selling Pandora at the beginning of this year. If they roll this out worldwide it will be very interesting.

Have a great day,

Dora
💗

Dora
Dora

Hi Katherine,

Thanks for your comment. Yes a lady called Sam commented on the Harry Potter post last Saturday. She went to her new store in Leicester, UK and it turned out to be a fully refurbished store with new logo and new packaging.

She mentioned that there was an engraving station and has gone back to have some charms engraved.

Have a great day,

Dora
💗

Sam
Sam

Hi, I took a quick photo of the engraving station. Only two charms out at the moment for the engraving station but I was told this should go up to four different charms.

7C9546EA-4FDD-492B-B499-EDB89DF68E2B.jpeg
Dora
Dora

Hi Sam,

Thanks to our correspondent at Fosse Park wink The engraving station looks very exciting. John Greed has a similar thing when then sold Pandora and engraved them, they had a set number of blank pendants and bangles that they could engrave.

Thanks for the photo 🙌

Dora
💗

katherine
katherine

I was very excited when Thomas Sabo brought in their engraving stations to each store, and it turned out to be very popular with lots of options. Hopefully the same will happen here!! I love anything personalized, just makes it that much more special ❤️

Dora
Dora

Hi Katherine,

Yes, I hope it works well for Pandora fans.

Have a great evening,

Dora
💗

Casandra Martha
Casandra Martha

Hey I am from Curacao. I like this change and redesign of Pandora. Pandora is looking very classy again! Tumbs up!

Dora
Dora

Hi Martha,

Thanks for your comment. Welcome! It is a lovely redesign, I hope it serves a Pandora very well. It makes a lot of the charms with the old logos on them overnight classics smile

Have a nice evening,

Dora
💗

Deborah Craig
Deborah Craig

I like the new logo and the new store design. I’m looking forward to seeing it in person soon.

Dora
Dora

Hi Deborah,

Thanks for the comment. I agree that it is very nice, I had a discussion with another Pandora blogger a while back and we both decided that we didn’t like it. However, seeing it in its setting in the store and with the pink packaging I really love it.

Have a great evening,

Dora
💗

Ann-Marie
Ann-Marie

Love the new store layout and concepts but still annoyed that there is no mention of making charms that are more appealing to the thousands of mature adult collectors. It’s also disappointing that there are absolutely no two tone charms with real 14k/14ct gold.

Dora
Dora

Hi Ann-Marie,

Thanks for the comment. There is definitely mention of mature adult collectors, maybe not in the article above but Pandora mentioned it at the recent quarterly report that they want to return to their core market which is collectors. We have been acknowledged.

However I don’t think there is much slight of two tone Pandora on the horizon. There was a Chinese limited edition silver and 14ct gold bracelet, which shows that can still produce it, but nothing for the worldwide market.

Have a good evening,

Dora
💗

Rie
Rie

100% agree with you about jewellery for children. I don’t get it. Let’s hope redecorating puts up sales! I’m not sure. I have been looking for older charms and I see them in other countries but they don’t do international deliveries. I love the new idea of the O, another way of wearing your charms is great

Dora
Dora

Hi Rie,

Thanks for commenting on the blog. Pandora are bringing out a range in October called Pandora Me, it is aimed at 16-24 year olds. The dangles that hang onto them will be about $15-$20 and will be punk inspired generally.

I think it is a really good idea. It will be an inexpensive for these younger ones to collect Pandora and a way to build their customer base of the future. It is unlikely to appeal to the older mature adults, but Pandora will continue to focus on us with Moments and Reflexions.

Have a great evening,

Dora
💗

Rie
Rie

Great thanks for responding and thanks for all your work towards Pandora!
Oh I didn’t know pandora me was going to be for younger ones too but I have heard of that type of bracelet yes. I was talking about moments, making too much Disney etc. Oh so this is the next step they’re taking.

I think the O is great being new it’s a different way of carrying your charms. Fantastic.

Dora
Dora

Hi Rie,

It is interesting that Pandora got me into Disney again. Quite often it is the Disney charms that I like most in any collection. I don’t think Pandora are going to stop with Disney any time soon smile

Have a great day,

Dora
💗

Jen
Jen

I agree ! Love the older charms. If i compare the weight of my all two-tone charms bracelet, to my all pave charms bracelet, the two-tone is so much heavier, maybe double the weight, because of how much silver and gold they used to make charms with.

Dora
Dora

Hi Jen,

Thanks for the comment. I really love the old tow-tones. They are my favourite charms ever. I don’t know if Pandora will eventually come back round to doing them again. They are talking about making their core customers happy, and we would like to see a return of classic two-tones with 14ct gold.

Have a great day,

Dora
💗

Kim
Kim

Wow I love it! Is this going to be rolled out across all stores. Is thar pink bag I the picture the new shopping bag?
I have to say I’m pretty bad and love the packaging, especially the special edition bags which they seem to have stopped doing. I used to spend just to get a bag 😂

Dora
Dora

Hi Kim, Thanks for the comment. I think I heard they plan to do 500 stores in the next year. I also think they want to make sure the new store design has a positive effect on sales, I imagine it is a big investment. Yes, that is the new style bag. I love the special edition bags too. I have the China Peach Blossom one from this year and the soft pinks from it look lovely in photos. I ended up with a lot of white boxes and a lot of white bags which I don’t have a use… Read more »

Melissa
Melissa

I think the new design for the store and packaging looks pretty. But I used to work at a Pandora store for over 2 years and just left earlier this year. I’m actually a little sad because i can’t help but feel like my store won’t look like my store anymore. It’s breaking my heart a little.

Dora
Dora

Hi Melissa,

Thanks for your comment. I am sorry that you feel sad for the store you worked in. It is better to have it refurbished than closed down eek

Have a great day,

Dora
🎀

Melissa
Melissa

I never thought of it that way! Thank you for putting it in perspective.

Heather S.
Heather S.

Hi Dora,
I like the new store design. Since I mostly order online the packaging doesn’t really
apply to me, it is nice though.

I have a question about a rumor I read awhile back and this may only apply to
the US. I understand that many Pandora stores in the US are franchised and that
Pandora was slowly “buying” them back. Have you read this? Do you know if it is true?

As long as Pandora keeps cranking out the Disney charms, I will be happy! arrow

Thanks for the updates and photos.

Dora
Dora

Hi Heather,

The packaging doesn’t really affect me either. I was in a store recently for the Summer sale and asked them to put all the pieces in one pouch smile I actually think Pandora staff should ask if the customer needs a bag, for the environment.

The pink packaging is lovely though.

Yes, I think Pandora are buying back some of the franchises. I know in 2018 they bought back more than 80 stores in the UK, 27 in the US, and 12 in Canada. I am not sure if this has continued in 2019.

Have a nice evening,

Dora
🎀

Heather S.
Heather S.

Thanks for that info Dora, now another question for you.
For fashion in the fall they show their spring collection and vice versa.
So would you say Pandora is already designing or finished designing their spring
collection? Just curious.

Dora
Dora

Hi Heather,

I don’t know exactly, and I am certainly not privy to details, but I have heard that the process from the drawing board to the shop floor is two years.

Have a great evening,

Dora
💗

Katalin
Katalin

Beautiful new and fresh design, the pink kind of lures you in… Love the new packaging, so much more elegant and somehow promises luxury

Dora
Dora

Hi Katalin,

Thanks for the comment. Yes, I think that is a good assessment.

Have a nice evening,

Dora
🎀

Sarah
Sarah

From the photo’s the new store looks beautiful. I wish I didn’t live so far from the Leicester store, as would have loved to see the new store, exclusive collections and the new Autumn one.
The new packaging looks nice and look forward to seeing in person.
Will they be changing all stores eventually to this new design?

Instagram
shimmeringhighlights
Dora
Dora

Hi Sarah,

Thanks for the comment, the store really does look beautiful. I think they plan to roll out the new design slowly.

Have a great day,

Dora
🎀