Nintendo Animal Crossing New Horizons – Pandora Island
Pandora celebrate the new Pandora ME collection and enter the gaming world with Nintendo Animal Crossing!
Going live today, Pandora has created its very own island in the popular Nintendo game, Animal Crossing New Horizons. Pandora Island has been created in celebration of the new Pandora ME collection, which launches on globally on Thursday 30th September 2021 both in store and online at the UK Pandora eStore and Pandora.net.
Available for players around the world to enjoy, Pandora island has been created to reflect the new Pandora ME campaign. The Pandora Collective Charli XCX, Beabadoobee, Donté Colley and Cecilia Cantarano have been transformed into avatars who welcome players onto the island to explore the new collection.
Players will be able to explore the specially designed island which is inspired by the Pandora ME Collection, a celebration of self-expression and authenticity. Pandora Island features numerous instagram worthy locations for your Animal Crossing avatar! Including the iconic Pandora crown logo, an American style diner and homes inspired by the campaign’s celebrity ambassadors. The island was custom designed by Blarla Button (Island Creator) and Lauran Carter (Island Producer) under the artistic guidance of Pandora’s Creative Directors Filippo Ficarelli and Francesco Terzo.
“The relaunch of Pandora ME is a ground-breaking moment for us as a brand – the collection and everything it stands for give us the opportunity to truly celebrate self-expression, creativity and personalisation. The gaming world felt like an exciting place to introduce Pandora ME and give something back to a highly engaged community. Pandora exists to give a voice to people’s loves, just like Animal Crossing, and we knew this was a place where we could genuinely connect with players and bring them into the world of Pandora ME in a unique, bold and relevant way. We hope to see Pandora Island build a creative community and truly enrich the game play of our visitors, both with this launch and into the future as we work to grow and evolve the space.”Siobhan King, Marketing Director for Pandora UK & Ireland
Pandora Island Homes
Residential homes of the island pay tribute to Pandora’s craftsmanship and reflect the Pandora ME campaign itself with avatars of the four ambassadors and the Creative Directors. The Pandora Factory is a house designed to mirror Pandora’s crafting facilities in Chiang Mai and features digital replicas of the facilities’ solar panels, water features and palm trees. Inside players will find crafting benches and materials that Pandora uses in the Pandora ME collection. Other residential homes mimic the inspiring artists who feature in the Pandora ME campaign.
CHARLI XCX: THE GREENROOM
Inspired by Charli’s iconic award winning music career, the Greenroom features a fresh neon pink aesthetic, custom designed to suit Charli’s creative expression and pop aesthetic.
DONTE COLLEY: THE DANCE ROOM
Colley’s feel good Instagram content, where he fuses his love of dance and self expression have created The Dance Room – a club inspired space with deep lighting hues, customised flooring and lighting, and a number of props to perfectly set the scene for players.
BEABADOOBEE: THE STUDIO
After racing to the charts with her first pop track, “Coffee”, Beabadoobee has become known for her infectious pop and unapologetic authenticity. Players can explore the lavish pink and blue neon studio inspired by Beabadooebee with custom created wall art, amps and record players!
CECILIA CANTARANO: THE SELFIE SPACE
Replicating Cecilia’s TikTok playful comedy content and musical prowess, The Selfie Space will be the ultimate place for players to take the best shots of the Animal Crossing avatar’s – with pixel ring lights, camera stands and deep purple lighting.
Pandora ME Custom Avatar Clothing
Nintendo Animal Crossing players will be able to explore Pandora Island a day ahead of the Pandora ME launch on the 30th of September 2021. Players will be able to enjoy access to the Island’s custom Pandora clothing, exclusive designs inspired by the new Pandora ME collection!
The rejuvenated Pandora ME Collection will be released globally on Thursday 30th September 2021 and will be available both in store and online at our preferred Pandora retailers the UK Pandora eStore and Pandora.net.
It is really fun to see Pandora enter the gaming world! I am excited to create a little Dora avatar and get her kitted out in a Pandora outfit!
Do you play Animal Crossing? Are you excited about the new Pandora Island? Share your thoughts with us in the comments below…