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Pandora celebrates 20 years of its iconic charm bracelet!

Pandora celebrates 20 charming years!

Throughout 2020 Pandora will celebrate the classic Pandora Moments charm bracelet.

This year marks a major milestone for Pandora with a celebration dedicated to its iconic charm bracelet. The Pandora Moments charm bracelet was first released in 2000 and is now loved by jewellery collectors across the globe. Pandora will celebrate 20 years of our favourite bracelet with special activities around the world and at Pandora’s home city Copenhagen, Denmark.

2020 Limited Edition Charm Collection

To mark this momentous year Pandora will release and relaunch a special collection of 12 of Pandora’s most beloved charms. The 2020 Limited Edition Charm series will feature a special 20 year hallmark and come with a certificate of authenticity. Each charm will only be available until it is sold out.

The very first Pandora Moments charm collection from 2000.

Celebrating something about you for 20 years.” 

Photo credit


The first of the 2020 Limited Edition Charms will be released on Monday 20th January 2020 and will be available to purchase both online and in select stores globally. One charm launches around the 20th of each month until December 2020.

Preview the first of the 2020 Limited Edition Charms here on on Sunday 19th January 2020 at 11pm GMT.

Throughout the year Pandora will continue to celebrate the iconic Pandora Moments patented charm bracelet with exciting co-creation projects. I am looking forward to seeing the celebrations unfold and begin collecting the Limited Edition 2020 Charm set.

One charm. A universe of stories.” 


Which 12 of Pandora classic charms do you hope to see relaunched in the 2020 Anniversary collection? Do you have the original Pandora charms from 2000 in your Pandora collection? Share your thoughts and stories in the comments below…

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