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PANDORA 2019 White Day

PANDORA 2019 White Day

Just when you think you are up to date and organised PANDORA release a new White Day charm!

What is White Day?

Before discovering the new PANDORA White Day charm I hadn’t ever heard about White Day! I have now learnt that White Day is a holiday celebrated on the 14th March each year in Japan and other Asian countries.

In Japan Valentine’s Day is traditionally a time when women present gifts to men. The gifts are normally chocolate which is typically handmade. There are two types gifts given depending on the recipient: honmei-choco for men who are loved, or giri-choco for men who are appreciated.

As Valentine’s Day is all about the woman giving gifts to the man, White Day is the reverse! In fact men are expected to reciprocate in gifts three times the value of the chocolate treats they received on Valentine’s Day.

First celebrated in Japan in 1978, White Day was started by the National Confectionery Industry Association as an ‘answer day’ to Valentine’s Day. Prior to this in 1977, a confectionery company called Ishimuramanseido, marketed marshmallows to men on the 14th March and called it Marshmallow Day. Today the gifts vary from marshmallows or white chocolate to lingerie or jewellery.

PANDORA White Day Love Charm

This year PANDORA have joined in the White Day tradition and produced a shimmering new blue and white charm.

PANDORA White Day Love Charm (797784ENMX)
$50 USD / $89 SGD / ¥ 7,020

Celebrate the tradition of White Day with the new PANDORA White Day Love Charm. This puffy silver love heart is finished with a shimmering pearlescent enamel making it resemble the humble marshmallow which started the holiday! A pretty blue enamel bow glitters at the centre.

What is your opinion of the new PANDORA White Day Love Charm? What other traditional charms would you like to see PANDORA produce? Share your thoughts in the comments below…

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Yves
Yves

So cute! No idea how I will be able to buy one though, as I doubt they’ll be released in the UK! X

Dora
Dora

Hi Yves,
It is very cute and you are right it isn’t likely to be available in the UK. Do you have any friends is the USA who could help you? Or you could use a mail forwarding company like MyUS .com to forward it to you.
Thanks for reading and commenting and have an amazing week,
Dora 💝

Jen
Jen

I had a glimpse of it in store yestaurday. The price point is a bit high. I much prefer the ice melter charm in the winter collection which looks like a marshmallow.

Dora
Dora

Hi Jen,
That’s a good idea! Plus the Ice Melter charm has a sweet face on it which is very kawaii!
Thanks for reading and sharing your ideas and have a wonderful day,
Dora 💙

Emily
Emily

Oh, my! It is so cute! Lovely for a wedding charm too!

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Dora
Dora

Hi Emily,
That would be a good idea! Especially as it could be both the something new and the something blue a bride should wear. Do you have any space left on your wedding bracelet?
Thanks for commenting and have a fantastic day!
Dora 💞

Deborah Craig
Deborah Craig

It’s an interesting charm. I try to only buy charms that relate to my life in some way, so I probably won’t add this one to my wishlist. It’s an interesting holiday though, and I enjoyed reading about the tradition. Offhand I can’t think of any holiday we don’t have represented here in the US. Jen is right that ice melter reminds her of a marshmallow. However, I immediately saw ice cube and usually wear it paired with the martini glass! That’s what makes Pandora so much fun – we all take the same charm and do something completely different… Read more »

Dora
Dora

Hi Deborah,
I love how you style your Heart Melter with the Martini glass! Such a fun idea. Like you I tend to buy charms which have a meaning to me or at least are something I really like. Of course I do have some charms which are more decorative but they normally are nature themes.
Thanks for sharing your ideas and have a charming day,
Dora 🐞

Crystal
Crystal

I think this charm would be great as a push present for someone having a baby boy. Otherwise, I’m not a fan of heart-shaped jewelry.

Dora
Dora

Hi Crystal,
I don’t normally go crazy for the heart charms either. Although saying that I do have quite a few. A PANDORA Rose heart, Lace & Bow Heart, Heart of Winter, Promise of Spring, Floral Lock, Free Heart and Let it Go charms!
Thanks for sharing your opinion and have a lovely day,
Dora 💕

lozzie
lozzie

It looks very Tiffany! Not likely to be available in my country and let’s face it Pandora have a tonne of heart charms already. I am sure it will appeal to Japanese collectors who celebrate White Day (which I had never heard of).

Dora
Dora

Hi Lozzie,
I’m glad I wasn’t the only one not to have heard of this holiday before! You are right it does look like a Tiffany’s box but with the colours the opposite way around.
Thank you for reading and sharing your thoughts and have a wonderful day,
Dora 🌸

Cindy
Cindy

I’m all about styling with color, and I don’t care for the size of muranos..so I look to other charms to do the job. I love the coloring and girly design on this one! I can see it as a stunning centerpiece, with maybe Sky Blue faceted charms, and some white daisies.:) I’ve never heard of White Day, so thanks for the education! smile

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Dora
Dora

Hi Cindy,
Your design sounds beautiful and fresh. I need to get those Sky Blue Facets one day as well as the Royal Blue and Purple Geometric Shapes. I’m glad you enjoyed reading the article and hope you enjoy the rest of your weekend,
Dora 💙

Ana
Ana

Totally uninteresting.

Dora
Dora

Hi Ana,
I hope you at least found reading about the Japanese holiday interesting. What customs would you to see PANDORA produce a charm for?
Have a lovely Sunday,
Dora 🌸

Ana
Ana

Hi Dora. Oh yes, learning about the White Day ( as a custom) was indeed most interesting. I´m sorry, my comment was harsh, which of course wasn´t my intention. I really meant that I found the charm totally uninteresting because Pandora produce tons of hearts every year and this one holds no special attraction, in my opinion. And I must say that I´m not very fond of heart-shaped charms. I prefer them as dangles or pendants. In fact, I only have two heart charms because they have a meaning for me. I think the same of the all silver heart… Read more »

Dora
Dora

Hi Ana,
Don’t worry I didn’t take your comment as harsh and I presumed you were talking about the heart design. I just wanted to see if you had found the article interesting! I wasn’t very keen on the recent Valentine’s collection either but then it isn’t normally very inspiring. Thankfully the Spring collection is exciting.
Thank you for your comment. When you mentioned Ps and Qs it reminded me of the Naughty Little Sister books which I used to love reading 😊
Thanks again and have a lovely day,
Dora 💕

Melissa Borin
Melissa Borin

I think the White Day charm is cute! It’s interesting to find out about holidays in other countries.

Dora
Dora

Hi Melissa,
It is funny how PANDORA teaches us about other customs and holidays in different countries! I loved learning about the Russian fable which the Fairytale Fish is based on. It would be great to see some more charms like that and the Princess and the Pea charm.
Thanks for sharing your thoughts and enjoy the rest of your weekend,
Dora 💞