Pandora joins Mexico’s Day of the Dead celebration with an exclusive charm!
Pandora Mexico Exclusive Day of the Dead Charm
Pandora honours the Mexican holiday ‘Day of the Dead’ with an exclusive charm for 2020.
The exclusive charm is designed in collaboration with the Chihuahuan artist Mónica Loya to create a special edition piece that captures the beauty and meaning behind this Mexican celebration.
According to Pandora, for this charm Monica Loya created two skulls representing life and death. These symbols are decorated by the sun, the moon, cempasúchil leaves and flowers, essential elements in the offerings of the Day of the Dead.
Pandora x Monica Loya
Monica Loya previously worked with The Official Pandora to produce an incredible mural in Pandora’s trademark pink!
The outstanding artwork was painted in Mexico City as part of a campaign for the Pandora Wonderland. Artist Mónica Loya used a wonderful mix of surrealism to create a dreamy feel. My favourite detail is the owl who is holding a Pandora O Pendant in its peak which features none other than the owl charm! A fun and meta detail!
Mónica’s fantastic artwork also appeared in the background of the Pandora Wonderland 2019 campaign imagery. Watch the video below and hear Mónica discuss her work and view of the aesthetic nature of the murals and their monumentality.
The Exclusive Pandora Day of the Dead is a special edition piece which will be available only in the Mexican market from Thursday 22nd October 2020 in all Pandora boutiques.
What do you think about the Pandora Day of the Dead charm? Do you like the exclusive charms or would you prefer each item to be released globally? Share your thoughts in the comments below…