Pandora ME Relaunch
Amplify your unique style with the reboot of the Pandora ME jewellery!
Full of attitude the refreshed Pandora ME 2021 Collection is a celebration of self-expression, creativity and embracing the beauty found in our differences. Inspired by the energy of Gen Z, the interchangeable jewellery is all about being bold, defying expectations, breaking the rules and having fun!
Facing the empowering new Pandora ME Collection are inspiring artists and trendsetters. The Pandora ME Collective includes actress, creator, singer and TikToker Addison Rae, singer/songwriter and music video director Charli XCX, dancer and TikTok star Donté Colley, singer/songwriter Beabadoobee and TikTok dancing queen Cecilia Cantarano.
The Pandora ME Collective of beautifully individual people, who are connected by creativity and music, reflects the Gen Z fans’ desire for personalisation, but also a sense of belonging.
Perfect for creators everywhere, the new Pandora ME collection is inspired from the world of music and online culture. Part of the Pandora ME campaign is an exclusive track from artist Charli XCX titled “SWEAT”, which celebrates individuality. The accompanying video, directed by visionary Hannah Lux Davis, sees the influential artist collective showing off their personal jewellery edits from the collection to best represent who they are.
Addison’s styled edit showcases her transformative and DIY style, reflecting her power to defy conventions. A master of reinvention through sound and style, Charli XCX’s edit is as eclectic as it is exciting. Cecilia’s freestyling approach, with layered rings and a music note mini dangle charm, represents her love of dance and music and living to the beat of her own tune. Donte’s look shows off his ‘more is always more’ styling mantra – reflecting his unstoppable force of optimism and joy through dance. While Beabodoobee’s edit reflects her values and beliefs, as she experiments with word links – allowing her to wear her heart on her bracelet and express the facets of her personality.
Personalisation is at the heart of the regenerated Pandora ME collection. From chunky link bracelet and necklaces to hoop earrings and stackable rings, each piece is customisable courtesy of interchangeable styling connectors. Opposites attract with tough-luxe industrial designs that are offset with organic touches such as luminous freshwater cultured pearls. Metals are mixed and matched with pieces in silver, 14k rose gold-plated and ruthenium-plated unique metal blends. Textures and colours can be fused together with matt and pavé finishes and vibrant enamels in electric blue, shocking purple and laser green.
We were inspired by the idea of connecting with a collective of people, driven by creativity and imagination. The collection’s endless possibilities of styling and personalisation are a catalyst for self-discovery and allow everyone to create personalized looks that represent who they are.Filippo Ficarelli & Francesco Terzo, Pandora’s creative directors
Influenced by the next generation’s fearless and outspoken voices, the Pandora ME Collection includes styling links featuring words like “freedom”, “dream” and “believe” for the wearer to expres their values and beliefs.
New dangles are a tongue-in-cheek take on the digital generation’s love of emojis with mini charms decorated with flames, a smiley face and banana!
Shaped from ancient mythological symbols, new Pandora ME Medallions are dedicated to individuals who don’t just care about what jewellery looks like – but what it means.
Pandora ME has been reinvented to reflect the wearer’s identity and bring our brand DNA and heritage into the future. We know the highly creative and powerful Gen Zs express who they are through music and fashion, so we have combined these loves to inspire our fans to share their voice as individuals but also stand together as an empowering community in Pandora UK and around the world.Carla Liuni, PANDORA chief marketing officer
I am really excited about the new Pandora ME Collection! The new connector and word links make the jewellery ultra versatile and even compatible with the original Pandora ME jewellery.
I am especially looking forward to seeing the ruthenium-plated Pandora ME pieces which I believe will be popular with Pandora fans. The Pandora ME Styling Ring Connector is particularly interesting and will provide a creative way to wear the micro dangles!
What do you think about the new Pandora ME Collection? What pieces are you most excited to see? Share your thoughts in the comments below…