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Pandora New More Sustainable Packaging

Not just a pretty face…

Pandora’s new packaging is not only charming but it has been designed with sustainability in mind.

The new Pandora bags and boxes are attractive, easier to recycle and have lower carbon emissions.  

Pandora is introducing new and improved jewellery packaging across its stores and online. From now on Pandora carrier bags will no longer contain any plastic, and the plastic content in jewellery boxes will be reduced by more than 75%! The new packaging results in greenhouse gas emissions savings of over 60% compared to previously used packaging, without compromising on quality. Plus as it is made with fewer materials it is also easier to recycle. All paper used in the packaging is FSCTM certified1, meaning that it comes from well-managed forests and recycled sources.

Pandora new sustainable packaging

Green is The New Pink

The new designs are expected to reduce Pandora’s carbon footprint by 3,600 tonnes CO2e per year, equivalent to the annual emissions of 800 cars.  

By switching to low-carbon packaging and point of sales materials will be crucial in helping Pandora reach its climate goals. Earlier this month Pandora committed to halve its greenhouse gas emissions by 2030 across its own operations and entire value chain of suppliers and business partners. The target has been approved by the Science Based Targets initiative and is the most ambitious in the jewellery industry to date! Pandora has also committed to reach net zero emissions by 2040.  

“Pandora is committed to reducing its climate footprint along every step of the value chain, and we are working hard to ensure our materials are renewable, recycled or otherwise sustainable. We are excited to present our new beautiful and sleek packaging. It has already been tested with some of our customers and received highly positive feedback for its design, protection and recyclability.“

Carla Liuni, PANDORA Chief Marketing Officer
Pandora new sustainable packaging

The new bags and boxes are available in the U.S. and in most stores in Europe and Asia. Rollout in other geographies will follow through 2021 and 2022, as Pandora uses up current inventory.

I am really proud of Pandora’s efforts to become more sustainable and I love the new packaging! What do you think about the new more sustainable packaging? Have you personally made any changes to become more sustainable or reduce emissions? Share with us in the comments below…

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