Pandora New More Sustainable Packaging

Not just a pretty face…

Pandora’s new packaging is not only charming but it has been designed with sustainability in mind.

The new Pandora bags and boxes are attractive, easier to recycle and have lower carbon emissions.  

Pandora is introducing new and improved jewellery packaging across its stores and online. From now on Pandora carrier bags will no longer contain any plastic, and the plastic content in jewellery boxes will be reduced by more than 75%! The new packaging results in greenhouse gas emissions savings of over 60% compared to previously used packaging, without compromising on quality. Plus as it is made with fewer materials it is also easier to recycle. All paper used in the packaging is FSCTM certified¹, meaning that it comes from well-managed forests and recycled sources.

Green is The New Pink

The new designs are expected to reduce Pandora’s carbon footprint by 3,600 tonnes CO₂e per year, equivalent to the annual emissions of 800 cars.  

By switching to low-carbon packaging and point of sales materials will be crucial in helping Pandora reach its climate goals. Earlier this month Pandora committed to halve its greenhouse gas emissions by 2030 across its own operations and entire value chain of suppliers and business partners. The target has been approved by the Science Based Targets initiative and is the most ambitious in the jewellery industry to date! Pandora has also committed to reach net zero emissions by 2040.  

“Pandora is committed to reducing its climate footprint along every step of the value chain, and we are working hard to ensure our materials are renewable, recycled or otherwise sustainable. We are excited to present our new beautiful and sleek packaging. It has already been tested with some of our customers and received highly positive feedback for its design, protection and recyclability.“

Carla Liuni, PANDORA Chief Marketing Officer

The new bags and boxes are available in the U.S. and in most stores in Europe and Asia. Rollout in other geographies will follow through 2021 and 2022, as Pandora uses up current inventory.

FACT BOX: Pandora’s climate targets

Pandora will reduce its GHG emissions 50% by 2030 from a 2019 baseline.
To achieve this Pandora will:

♻︎ Become carbon neutral in its own operations by 2025, reducing emissions by at least 90% from a 2019 baseline Carbon removal mechanisms and offsets will balance any remaining emissions.

♻︎ Reduce value chain emissions by 42% by 2030 from a 2019 baseline. Pandora will achieve net zero emissions by 2040.

I am really proud of Pandora’s efforts to become more sustainable and I love the new packaging! What do you think about the new more sustainable packaging? Have you personally made any changes to become more sustainable or reduce emissions? Share with us in the comments below…