Pandora announces a new partnership with NHS Charities Together, a membership organisation representing, supporting and championing NHS Charities.

Pandora UK partners with NHS Charities Together

The partnership officially launches today the 4th June 2020 and will take place over a two month period in which Pandora will raise funds for the organisation through the sale of a new Heroes charm.

For every charm sold, Pandora will donate 100% of the profits to NHS Charities Together, in aid of their Covid-19 Urgent Appeal.

Pandora have released a new charm for the collaboration which features the engraved message ‘Thank You NHS’ on one side and ‘Our Heroes’ on the other. The charm will initially be an online exclusive before launching in stores later this month.

The Pandora Heroes Charm is £35 and Pandora will donate 100% of the profits to NHS Charities Together.

Hand painted blue enamel decorates the silver heart charm which will retail at £35 and will be available to purchase on the Pandora UK eStore and in selected UK stores. 100% of profits from each sale will be donated to the charity.

“We are absolutely delighted to be partnering with NHS Charities Together.

This is a very difficult time for people across the UK and globally and we want to support our amazing health service and all the incredible key workers who are working so hard to keep us safe and well.

We hope this partnership will raise awareness of all the fantastic work the NHS does and also raise significant funds to help the efforts to contain Covid-19.”

Kate Walsh, Managing Director Pandora UK & Ireland

“This is such a lovely way for people to show their support for our NHS frontline staff, employees and patients in the middle of this crisis. The profits will also go towards our Covid-19 appeal and make a huge difference to all the people we’re supporting across the UK.”

Ellie Orton, Chief Executive NHS Charities Together

The partnership follows Pandora’s donation of 10.000 medical masks to local Danish hospitals and the US market’s contribution of $50,000 (£39,613.50) to the American Nurses Association.

The Pandora Heroes Charm is £35 and Pandora will donate 100% of the profits to NHS Charities Together.

This is a beautiful partnership which is very appropriate at this time. I am so pleased also to see that Pandora will be donating 100% of the profits from the charm 🙂